{"id":25102,"date":"2026-06-17T11:07:38","date_gmt":"2026-06-17T10:07:38","guid":{"rendered":"https:\/\/betterflybox.com\/about\/"},"modified":"2026-07-20T09:36:05","modified_gmt":"2026-07-20T08:36:05","slug":"about","status":"publish","type":"page","link":"https:\/\/betterflybox.com\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-custom_color_1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><section class=\"hero\">\n<div class=\"wrap\">\n<div style=\"max-width:760px\">\n            <span class=\"eyebrow\">About<\/span><\/p>\n<h1>Making biodiversity measurable, on site, for those who have to report on it.<\/h1>\n<p class=\"lead\">BetterflyBox supports companies in implementing concrete solutions for biodiversity. Our approach combines scientific expertise, field data collection, and measurable indicators to transform each site into a source of reliable environmental data. <\/p>\n<\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><section class=\"tight\">\n<div class=\"wrap\">\n<div class=\"grid g2\" style=\"align-items: center;\">\n<div>\n<div class=\"sec-head\">\n<div class=\"kicker\">Assignment<\/div>\n<h2>Data rather than promise<\/h2>\n<\/div>\n<p class=\"lead\">Our conviction: a biodiversity commitment is only valuable if it is localized, measured, and verifiable. We install the infrastructure on your assets and produce the proof. <\/p>\n<\/div>\n<div>\n<div class=\"ph\">\n<div><img decoding=\"async\" src=\"https:\/\/betterflybox.com\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-02-19-at-17.33.50.jpg\" alt=\"Displaying data taken\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-custom_color_1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><section class=\"alt\">\n<div class=\"wrap\">\n<div class=\"sec-head\">\n<div class=\"kicker\">Scientific validation<\/div>\n<h2>Our scientific partners<\/h2>\n<p class=\"lead mt2\">The monitoring protocols and data quality are validated by recognized scientific partners.<\/p>\n<\/div>\n<div class=\"grid g2\">\n<div class=\"card\">\n<p><img decoding=\"async\" style=\"height: 48px; width: auto; object-fit: contain; display: block;\" src=\"https:\/\/betterflybox.com\/wp-content\/uploads\/2026\/06\/Biotope-Environnement_Sf-150.png\" alt=\"Biotope\"><\/p>\n<p style=\"margin-top: var(--s3);\">Validation of biodiversity monitoring protocols.<\/p>\n<\/div>\n<div class=\"card\">\n<p><img decoding=\"async\" style=\"height: 48px; width: auto; object-fit: contain; display: block;\" src=\"https:\/\/betterflybox.com\/wp-content\/uploads\/2026\/07\/images.jpg\" alt=\"Plantentuin Meise\"><\/p>\n<p style=\"margin-top: var(--s3);\">Scientific monitoring and ecological expertise.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><section style=\"background:var(--c-secondary-light)\">\n        <div class=\"wrap\">\n          <div class=\"sec-head\">\n            <div class=\"kicker\">Social impact<\/div>\n            <h2>Made in a reintegration workshop<\/h2>\n            <p class=\"lead mt2\">Betterfly Home modules are produced in a reintegration workshop. This is a deliberate design choice: the environmental and social impacts are addressed by the same infrastructure and both are documented. <\/p>\n          <\/div>\n          <div class=\"grid g2\" style=\"align-items:center;margin-bottom:var(--s7)\">\n            <div>\n              <img decoding=\"async\" class=\"ph r169\" src=\"https:\/\/betterflybox.com\/wp-content\/uploads\/2026\/05\/Photo-marina-louvroir-1-e1780051271574.png\" alt=\"Marina Cartalis, founder of BetterflyBox, visiting reintegration workshops for \">\n            <\/div>\n            <div class=\"hero-proof\">\n              <div class=\"stat\" style=\"color:var(--c-secondary)\">+5000 <span>hours of reintegration recorded<\/span>\n              <\/div>\n            <\/div>\n          <\/div>\n<\/section><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><section class=\"tight\">\n  <div class=\"wrap\">\n    <div class=\"sec-head\">\n      <div class=\"kicker\">The team<\/div>\n       <h2>The team members<\/h2>\n    <\/div>\n    <div class=\"grid g3\">\n      <div class=\"card\" style=\"padding:10px;\">\n        <img decoding=\"async\" src=\"https:\/\/betterflybox.com\/wp-content\/uploads\/2026\/07\/Marina-cartalis.png\" alt=\"Marina Cartalis\" style=\"border-radius:20px;\" class=\"ph r32\">\n        <h4>Marina Cartalis<\/h4>\n        <p>Founder and CEO<\/p>\n      <\/div>\n      <div class=\"card\" style=\"padding:10px;\">\n        <img decoding=\"async\" src=\"https:\/\/betterflybox.com\/wp-content\/uploads\/2026\/07\/Dimitri-perraudin.png\" alt=\"Dimitri Perraudin\" style=\"border-radius:20px;\" class=\"ph r32\">\n        <h4>Dimitri Perraudin<\/h4>\n        <p>CTO<\/p>\n      <\/div>\n      <div class=\"card\" style=\"padding:10px;\">\n        <img decoding=\"async\" src=\"https:\/\/betterflybox.com\/wp-content\/uploads\/2026\/07\/Vincent-Jamblin.png\" alt=\"Vincent Jamblin\" style=\"border-radius:20px;\" class=\"ph r32\">\n        <h4>Vincent Jamblin<\/h4>\n        <p>Expert en durabilit\u00e9<\/p>\n      <\/div>\n      <div class=\"card\" style=\"padding:10px;\">\n        <img decoding=\"async\" src=\"https:\/\/betterflybox.com\/wp-content\/uploads\/2026\/07\/Elliott-kruwialis.png\" alt=\"Elliott Kruwialis\" style=\"border-radius:20px;\" class=\"ph r32\">\n        <h4>Elliott Kruwialis<\/h4>\n        <p>Biologist<\/p>\n      <\/div>\n      <div class=\"card\" style=\"padding:10px;\">\n        <img decoding=\"async\" src=\"https:\/\/betterflybox.com\/wp-content\/uploads\/2026\/07\/Christel-Buelens.png\" alt=\"Christel Buelens\" style=\"border-radius:20px;\" class=\"ph r32\">\n        <h4>Christel Buelens<\/h4>\n        <p>Doctor of Biology<\/p>\n      <\/div>\n      <div class=\"card\" style=\"padding:10px;\">\n        <img decoding=\"async\" src=\"https:\/\/betterflybox.com\/wp-content\/uploads\/2026\/07\/Theophile-Vercoutere.png\" alt=\"Theophile Vercoutere\" style=\"border-radius:20px;\" class=\"ph r32\">\n        <h4>Th\u00e9ophile Vercoutere<\/h4>\n        <p>Bio-engineer<\/p>\n      <\/div>\n    <\/div>\n As well as all the interns who have helped us over the years.\n  <\/div>\n<\/section><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-25102","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About de Betterfly, making biodiversity visible<\/title>\n<meta name=\"description\" content=\"Betterflybox is not just a simple product, it is a 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